South Coast Swimwear

BRAND IDENTITY DESIGN

South Coast is a sustainable swimwear brand built around the feeling of slow mornings and salty hair. With timeless design and quality fabric, pieces are made with the intention that they’ll be worn season after season.

As an ode to the brands values, I wanted to avoid trend-chasing, so I leaned into the warmth of coastal life with sun-faded tones, relaxed typography, and a visual identity that feels like it's been worn in.

Debossed logo design for South Coast Swimwear — luxury swimwear brand identity by The Kinn Co
Branded tote bag mockup on the beach with surfboard — lifestyle brand identity design for South Coast Swimwear
Vintage film lifestyle shot of woman with Land Rover — brand photography direction for South Coast Swimwear, Byron Bay
Primary logo design above a vintage van with surfboards — swimwear brand identity mockup by The Kinn Co
Luxury swimwear packaging design for Australian swimwear brand — slow fashion brand identity and print collateral by The Kinn Co
Stacked logo design on shell texture background — coastal luxury brand identity for Byron Bay sustainable swimwear brand
Font suite and script logo design for South Coast Swimwear — luxury vintage brand identity by The Kinn Co
Lifestyle brand photography direction — woman in South Coast Swimwear apparel on rocks, styled with cargo pants and bucket hat
Brand sticker suite featuring script logo, shell illustrations and postage stamp effects — swimwear brand identity design, NSW, Australia
Swing tag print design for South Coast Swimwear — vintage-style packaging and brand collateral, Byron Bay
Business card design for sustainable Australian swimwear brand — luxury swimwear brand stationery and print collateral by The Kinn Co

Start Your Project

Inquire now →
Next

Fleur & Foundry