Fleur & Foundry

FULL BRAND IDENTITY DESIGN

Fleur & Foundry is a floristry and event design studio built around the belief that colour is the most powerful thing in the room.

The brief called for a blend of boldness and beauty. It needed to be bold enough to reflect the arrangements, and beautiful enough to attract wedding clients. With florals at the centre of it all, I created a brand that rests perfectly between the two. The brand palette which consists of a deep Maroon softened by Creams, and pops of Lavender and Green add to the fun and colourful personality of the brand.

To honour their love of colour and craft, every design decision was made with intention. Refined serif typography carries the elegance, and hand-drawn illustrations bring in the warmth and artistry that sits at the heart of everything they create.